Thursday, 20 June 2013

JUN 14-16 BOX OFFICE REPORT - MAN OF STEEL SOARS


A record June opening for Man of Steel, and also the second-highest opening for a non-sequel in domestic box office history. $116.6 million over the weekend turns into $128.7 when Thursday previews are added, and it's clear that Warner Bros' decision to reboot the franchise, following a mildly disappointing attempt with 2006's Superman Returns, was a savvy one indeed, and considerably more successful than Sony's job last year rebooting their Spider-Man franchise. In second place, apocalyptic comedy This Is the End fared decently, though not as strongly as expected following a promising $7.8 million start last Wednesday. Its weekend gross was $20.7 million.

Up top, Now You See Me boasted the best hold, hanging on to third place with $11 million. The Purge's 75.6% fall to fifth is the 26th biggest in history, although its $52 million gross-to-date is nonetheless impressive. Expansions for Before Midnight, The East and, strangely, 42 resulted in financial gains for all three. One bright spot among limited openers, and several lamentable spots: The Bling Ring took 21st place in five theatres, racking up $42,879 per theatre. But what to make of this: the brilliant Berberian Sound Studio (61), acclaimed documentary Call Me Kuchu (75) and last year's Cannes FIPRESCI-prize winner In the Fog (78) all tanked, even when considering their low theatre counts and minimal marketing.

The Winner / Highest Opener: Man of Steel ($116,619,362)
Top Per-Theatre Average: The Bling Ring ($42,879)

You know where to go: Box Office Mojo!