Tuesday 6 May 2014

MAY 2-4 BOX OFFICE REPORT: THE AMAZING SPIDER-MAN 2 NOT SO AMAZING


After Marc Webb's reboot took in the smallest domestic gross yet for a Spider-Man movie, with or without accounting for inflation in the ten years since Sam Raimi's initial Spider-Man, the sequel has just taken in the smallest three-day weekend opening of any of the five films in the franchise so far. $91.6 million is a lot of money, yes, and it was enough for first place by a country mile, but it's the lowest summer start since 2009's rightfully derided X-Men Origins: Wolverine, and not even as strong as last month's Captain America: The Winter Soldier. Prospects aren't great for the film, unlike its nearest new releases: Belle opened in 34th place in four theatres, with the highest per-theatre average, and Ida wasn't far behind, in 38th place in three theatres. Elizabeth Banks comedy Walk of Shame couldn't even get that high in 51 theatres, though it was harmed by a simultaneous VOD release. With Spider-Man dominating multiplexes, other wide releases all took fairly hard hits: a predictably heavy fall for Brick Mansions, down to 6th, and for Captain America, facing direct competition. In the top ten, the best holds were posted by Divergent, climbing two slots and continuing to save face after its solid, not spectacular start seven weeks ago, The Grand Budapest Hotel, up four slots, and Christian faves Heaven Is for Real, hanging on to third place, and God's Not Dead, up to tenth.

Top 10
  1. The Amazing Spider-Man 2 ($91,608,337)
  2. The Other Woman ($14,407,264)
  3. Heaven Is for Real ($8,601,509)
  4. Captain America: The Winter Soldier ($7,774,269)
  5. Rio 2 ($7,711,952)
  6. Brick Mansions ($3,691,672)
  7. Divergent ($2,182,283)
  8. The Quiet Ones ($1,994,670)
  9. The Grand Budapest Hotel ($1,777,513)
  10. God's Not Dead ($1,765,906)
Next weekend, a rare break in early summer from mega-blockbusters, as three more light-hearted releases will seek to do strong business: Neighbours, Moms' Night Out and Legends of Oz: Dorothy's Return.

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