Wednesday, 28 May 2014

MAY 23-25 BOX OFFICE REPORT: THE FUTURE'S BRIGHT FOR DAYS OF FUTURE PAST


Superheroes fought their way to the top of the North American box office once again over the weekend. X-Men: Days of Future Past was, predictably, the weekend's top earner and represented, predictably, a recent financial high point for the X-Men franchise. $90.8 million three-day (with $110.6 over the four-day Memorial Day frame) was, however, lower than The Amazing Spider-Man 2 earlier in the month, and also lower than 2006's X-Men: The Last Stand, so there's a hint of disappointment around these figures for the film that was intended to reinvigorate the series. Still, it did much better than Adam Sandler's latest flop: Blended made it into third place, with a $14.3 million ($17.7 million four-day) gross that was even less than half of hard-falling Godzilla in second. Poor word-of-mouth and tough blockbuster competition has sen Gareth Edwards' film take a tumble since its opening, one which is likely to continue from here on out. There were expansions into the Top 12 for both Chef and Belle, which made it over $2 million and $1 million over the three-day weekend, respectively. The biggest non-wide opener was Bollywood film Kochadaiiyaan in 16th; among other new releases, Words and Pictures made more per-theatre than the more-hyped Cold in July, despite the Fred Schepisi film also showing in more screens than Cold, while Alejandro Jodorowsky's The Dance of Reality was soft but still strong in two theatres, starting in 53rd place.

Top 10
  1. X-Men: Days of Future Past ($90,823,660)
  2. Godzilla ($30,946,416)
  3. Blended ($14,281,031)
  4. Neighbours ($14,022,660)
  5. The Amazing Spider-Man 2 ($7,823,388)
  6. Million Dollar Arm ($6,968,980)
  7. The Other Woman ($3,710,407)
  8. Rio 2 ($2,467,206)
  9. Chef ($2,266,586)
  10. Heaven is for Real ($2,033,488)
Maleficent and A Million Ways to Die in the West will both be hoping X-Men falls hard next weekend so they can each make a claim on first place. Kelly Reichardt's terrific Night Moves will also make a long-awaited limited debut.