Aaaaaaaaand you did it to yourself. A bunch of little new rules from the Academy includes one particularly pointed one for the music branch. After Bruce Broughton emailed other branch members last year to promote his eligible song from Alone Yet Not Alone, the Academy disqualified said song upon its nomination, since that officially counted as a breach of the rules. Dunno what the new rule, in which it is stipulated that members of this branch are not permitted to contact others to participate in such promotional activities, means in this context, since surely this must already have been the case, but hey.
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