Wednesday, 16 July 2014

BOX OFFICE REPORT: A NEW DAWN FOR THE PLANET OF THE APES


What was expected to be a slow summer is unfolding even more slowly than expected: four films opening over $90 million for the first time in history, but no confirmed $100 million openings, and at least one major disappointment. This last weekend didn't do much to save face, though one of the season's brightest spots posted promising earnings in first place, and summer's strongest limited opener also made a serious dent.

Heavy marketing, strong reviews and a positive response to 2011's Rise of the Planet of the Apes result in a 33% improvement over that film's opening. Despite the first weekend bump, signs are that audiences are enjoying Dawn as much as Rise, which ought to keep its grosses high. This could, conceivably, close among summer's Top 3 earners.

3. Tammy ($12,555,151)
4. 22 Jump Street ($6,501,558)
5. How to Train Your Dragon 2 ($6,073,372)
6. Earth to Echo ($5,488,277)
7. Deliver Us from Evil ($4,750,289)
8. Maleficent ($4,180,586)
9. Begin Again ($2,820,839)
10. Jersey Boys ($2,517,430)

19. Boyhood ($387,618)

This $77,524 per-theatre average ranks second so far this year, behind only The Grand Budapest HotelOutstanding reviews ought to see Richard Linklater's film continue to post strong numbers among select audiences; a lengthy runtime may keep the film from breaking out quite like Wes Anderson's latest.

20. Humpty Sharma Ki Dulhania ($380,011)
43. Land Ho! ($34,319)

69. Closed Curtain ($5,002)
Variance Films is an arthouse distributor with a taste for interesting filmmaking, but little genuine cred among cinema owners, it appears. Not great for Jafar Panahi and Kambuzia Partovi's new film.

86. A Long Way Down ($1,426)
James Bond, the co-lead of one of TV's most acclaimed shows in recent times, and an Oscar nominee can't save this poorly-received British comedy from such a lacklustre figure.

87. The Empty Hours ($1,366)

A strong hold ought to help Dawn of the Planet of the Apes hang on to the top spot next weekend. Once-unrealistic sequels Planes: Fire and Rescue and The Purge: Anarchy join comedy Sex Tape in making unlikely bids to unseat the chimps.