Tuesday, 21 October 2014

BOX OFFICE REPORT: A FURIOUS OPENING FOR FURY


A look at the weekend's new releases, as an R-rated film sits at No. 1 for the fourth consecutive frame.


FURY [TOP SPOT] - $23,702,421
Against recent R-rated thriller Gone Girlwhich David Ayer's Fury has unseated from the top of the US box office, this is not a very strong start. But it's not bad either, by any means, and public reception has been promising. Awards buzz has rather dried up for the film, though, so don't expect it to play well beyond the autumn.
Prediction: $70-80m

THE BOOK OF LIFE - $17,005,218
A modest gross for a modest animated product. This marks a slight step up from Reel FX's last film, Free Birds, and, combined with the decent reception to the family film, one can expect it to perform better in the long run too.

Prediction: $50-60m

THE BEST OF ME - $10,003,827

By some margin, The Best of Me's opening is the lowest yet for a Nicholas Sparks movie. That's even including The Notebook, which didn't have quite the same level of positive brand recognition that this does. Whether or not this means that the film's audience simply hasn't rushed out to see the film remains unclear.

Prediction: $30-40m


BIRDMAN - $424,397

How to evaluate Birdman's rather enormous opening in just four theatres? It's over 125% what Jason Reitman's Men, Women & Children made over the weekend, and it was in nationwide release. Its per-theatre average is the eighth-highest ever for a live action film. But then, wasn't that all to be expected? Its true success will be gleaned when it expands, and when awards season kicks off.

Prediction: $30-40m

DEAR WHITE PEOPLE - $347,959

This, to me, is the big success of the weekend. It's one of a mere handful of films to score a per-theatre average of over $30k, and was only one spot away from the Top 20 in only 11 theatres. Roadside Attractions will be looking to turn this into one of their biggest hits to date with a serious expansion plan.

Prediction: $10-20m

A MATTER OF FAITH - $138,677


THE TALE OF THE PRINCESS KAGUYA - $54,915
Not even overwhelmingly positive reviews tend to result in high grosses for non-Miyazaki Studio Ghibli fare, but The Tale of the Princess Kaguya has achieved that. $18,305 per-theatre is an impressive gross for the film, which performed underwhelmingly in its native Japan.

Prediction: $0-10m

THE GOLDEN ERA - $48,000

Ann Hui's new film didn't attract the kind of critical response that was expected of it during the recent festival season. Chinalion must have hoped to make as much money as possible by putting the film into a peculiarly hefty 15 cinemas, and might just have succeeded. Just.

Prediction: $0-10m

RUDDERLESS - $37,440

One of those simultaneous VOD releases that was kinda asking for it. Why 18 theatres? Refer back to The Golden Era for a similar explanation.

Prediction: $0-10m

LISTEN UP PHILIP - $23,284

Why hasn't Listen Up Philip made as much as I expected it to? Did the arthouse crowd just not care? Well, why not? The critics certainly did care. This must be a bit of a disappointment for all involved.

Prediction: $0-10m

HIROSHIMA MON AMOUR (RE-RELEASE) - $18,494

That'll do, ish. In five cinemas, a higher per-theatre average might have been hoped for, but this hasn't fallen flat enough to be considered a flop.

Prediction: $0-10m

GOD THE FATHER - $15,037


STATIONS OF THE ELEVATED - $9,423


DIPLOMACY - $8,518
Opening in just one cinema, Volker Schlondorff's theatrical adaptation earns a fine amount. That's all. Once upon a time, he might have been looking at a lot more, but that was then, and this is now.

Prediction: $0-10m

WATCHERS OF THE SKY - $7,473


THE HACKER WARS - $2,958

CAMP X-RAY - $1,316
Dreadful... out of context. Considering that the vast majority of Camp X-Ray's audience is probably extremely tech-savvy, you can bet that this film has made a serious distance more on VOD, where it was released day-and-date with its theatrical opening. It'll be remembered more positively than this gross suggests, I expect.

Prediction: $0-10m