Tuesday 1 October 2013

SEP 27-29 BOX OFFICE REPORT: CLOUDY WITH A CHANCE OF SUCCESS!


It was a cloudy weekend at the domestic box office. Animated sequel Cloudy with a Chance of Meatballs 2 claimed first place with $34 million. That's higher than its predecessor, but lower than many expectations. Other new wide releases included Paula Patton comedy Baggage Claim (4) with $9 million and Joseph Gordon-Levitt comedy Don Jon (5) with $8.7 million - neither of which are particularly notable openings. Also, Ron Howard's Rush (3) expanded nationwide and made $10 million - quite a soft figure as well for the well-reviewed film. Still, most Americans aren't terribly interested in F1, and it'll likely hold quite well over the coming weeks.

Despite good reviews and an adult demographic, Prisoners (2) fell by an unusually large 47.8% of last weekend's first place earnings. Most other wide holdovers fared better, with We're the Millers (9), Lee Daniels' The Butler (10) and Despicable Me 2 (16) continuing their exceptional runs. Planes (17) plummeted seven places, due to losing a glut of its screens (no doubt to save face in Cloudy with a Chance of Meatballs 2's debut). Instructions Not Included (8) brought its haul to $38.7 million, thus making it the highest-grossing Spanish-language film in US box office history. Metallica Through the Never (13) had a fine start with $1.7 million; last week's big IMAX opener The Wizard of Oz (19) didn't actually make much way for the 3D concert movie, yet its takings fell by an enormous 82%! Alongside Rush, last weekend's other big limited release, Enough Said (11) expanded, and made a strong $2.1 million in juts 227 theatres. Further down, new limited openers this weekend were pretty poor: horror remake We Are What We Are (62) and Leland Orser's heavily-delayed directorial debut Morning (93) barely made an impact.

The Winner / Highest Opener: Cloudy with a Chance of Meatballs 2 ($34,017,930)
Top Per-Theatre Average: Muscle Shoals ($13,901)

Fuck off to Box Office Mojo if you wanna know more.

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