Tuesday, 12 November 2013

NOV 8-10 BOX OFFICE REPORT: THOR BLIMEY!


With Thor: The Dark World (1) threatening to dominate the weekend's box office in the US, studios declined to debut any counterprogramming, and indeed saw the latest Marvel superhero sequel hammer its competition. Its $85.7 million start was 30% up from the first Thor's in 2010; that's less than the 36% bump received by Iron Man 3 earlier this year following The Avengers last summer, though Thor: The Dark World didn't receive the extra boost of introducing 3D to its screens. Its $22,322 per-theatre average was the second highest of the weekend.

A glut of films received boosts due to expansions over the weekend, as the lack of new releases left many screens available. Most notable were 12 Years a Slave (7), continuing its successful run with $6.7 million, About Time (9) up four and Dallas Buyers Club (15) up seven, both releases from last weekend, All Is Lost (12) and Blue Is the Warmest Colour (5). Free Birds (3) also climbed a place in the chart, posting a marginally better hold than another of last weekend's top new releases, Last Vegas (4) in an extremely close battle for 2nd place which was won by Bad Grandpa (2), holding its position. But last weekend's highest new entry Ender's Game (5) shot down 62% of its gross, making it yet another of the year's high profile sci-fi bombs. The Book Thief (30) made a strong debut with the highest per-theatre average of the three-day frame. The Armstrong Lie (47) was soft, but not as soft as Great Expectations (34), finally receiving a US release over a year after its world premiere, and How I Live Now (48) which made a dismal, embarrassing $420 per-theatre. John Sayles is still making movies, you know, just not making much money, as Go for Sisters (68) claimed a mere fraction of what some of his heyday works used to. And all the critical acclaim in the world couldn't help out Frederick Wiseman's four-hour-plus documentary At Berkeley (73) in its debut.

The Winner / Highest Opener: Thor: The Dark World ($85,737,841)
Top Per-Theatre Average: The Book Thief ($26,251)

Why hello Box Office Mojo! Looks like you've got all of the above, just in much more detail!

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